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Social Mingler
Social Mingler
info@socialmingler.co.uk

Facebook is changing the way you can advertise, what do you think of it? 

21/1/2014

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A recent announcement by facebook http://ow.ly/sNJOb has shown that they are to ‘sunset sponsored stories adverts’. To make up for the social element of this advert, Facebook note that it has now fully added social elements to the other advert options such as comments like etc. Also the ‘opting in and out’ of social context will help to dictate to whom the advert gets shown to; So if user Pam hasn’t opted out, when she likes the brand the advert will be shown to user Abby. With these looming changes, all advertisers will be automatically opted into social context if users’ friends have already engaged with the brands Page.

Sponsored stories will no longer be delivered after April 9th. This means any brands that use this as a key tool to their social advertising will have to rethink their strategy. However, as we all know it unlikely anyone will leave all their marketing eggs in one facebook media so making up for the lack of facebook advertising with blogs or vines would boost SEO as well as help engage users further.

The Mingler team are interested in your thoughts on the matter. Do you think sponsored stories will be missed? Or are you grateful to see the back of them?

Let us know!

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Confused about #hashtags? You won't be for long! 

2/11/2013

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The Importance of Pictures 

12/9/2013

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The way we take pictures and who we share them with is changing. 

Instead of taking photographs of important life events and sharing them with a few people we are now sharing them with everyone on our friends list. All social sites are being engaged with from Tumblr and Instagram to those old faithfuls, Facebook and Twitter. We now share photos with the companies we are with and the places we go. 

'If its not on Facebook then it didn't happen' has become our chosen mantra. 
And these days, images aren’t just something you look at — they’re the centre of most of our online engagements, as people share, comment and engage with image creators.

  • On Facebook, up to 250 million pictures are uploaded every day. 
  • A post that includes an album or picture receives 120 - 180% more engagement from fans and friends than a text based post. 

The key to business marketing with images is to keep it in the moment. The other thing is to post graphical quirky things alongside the more serious stuff. Ones that are funny always catch the eye of consumers, they are visual stimuli and so, will increase engagement.

Remember too, the public are interested in the 'behind the scenes' parts of the business. They want to get snippets of what they wouldn't normally see. Pictures which depict a process are always high on the engagement scale as well.

Our 5 Top Tips to Image Success


  1.  People love to have their thoughts and ideas recognised. One great way to do this is by posting a picture and asking people to caption it. 
  2. When you leverage a themed hashtag that appeals to a wider demographic, you align your Google+ activity with the broader community. There are lots of themed conversations that people regularly participate with on Google+. One examples is #motivationmonday, 
  3. Ask questions. People tend to need encouragement to engage so this should top of your list when you go to write any post. 
  4. Think about your customers. What would they want to see? What would they find inpiring and interesting? 
  5. Images don’t have to be professionally shot, but use images that are colorful, well-balanced and interesting.


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Search engine optimisation - the low down 

8/7/2013

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Everybody knows what it is, everybody wants it but not everybody is exploiting it to its full potential. We've come up with our top tips to help you improve your business' SEO. 
Top Tips: 
  1. Cover All Bases - It's all very good having a company and even a website about it but there is no point if no one knows about it! Advertising is key and social media is its most effective medium. Whether posting a status update or tweeting a link to your new blog , it's all about getting your name out there.
  2. Keep Content Fresh - Keep fresh, original content flowing. You don't want to have gone to the trouble of setting up networking sites and then leave them to gather cyber dust. Update your audience, let them know what's going on. 
  3. Accessible to All - Make sure your site is easy and accessible for all users. This can influence your link building ability, popularity and thus, your ranking.
  4. Blog for Attention - When you blog, you automatically attract more traffic, which in turn boosts rankings. But our TOP TIP for blogging is to make sure you word-tag. The words you word-tag will be the ones that draw up your blog when typed into a search engine. 
  5. Don't Flash It - Flash might look pretty but it does nothing for your SEO. Frames, Flash and AJAX all pose the same problem; they cannot be linked to a single page. So, whilst they take time and trouble to set up, they won't necessarily lead your customers to your site. We're sure you have more effective things to spend your time on.  
  6. Check Check Check! - Keep an eye on your own rankings through either searching yourself or using analytic websites.  They change daily due to thousands of factors, so if you have a handle on it yourself, you will then be much better placed to improve your score.



We hope you find these tips helpful! We would love to hear from you of any other effective SEO tricks you've used, so please leave a comment below.
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