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Facebook is changing the way you can advertise, what do you think of it?

21/1/2014

A recent announcement by facebook http://ow.ly/sNJOb has shown that they are to ‘sunset sponsored stories adverts’. To make up for the social element of this advert, Facebook note that it has now fully added social elements to the other advert options such as comments like etc. Also the ‘opting in and out’ of social context will help to dictate to whom the advert gets shown to; So if user Pam hasn’t opted out, when she likes the brand the advert will be shown to user Abby. With these looming changes, all advertisers will be automatically opted into social context if users’ friends have already engaged with the brands Page.

Sponsored stories will no longer be delivered after April 9th. This means any brands that use this as a key tool to their social advertising will have to rethink their strategy. However, as we all know it unlikely anyone will leave all their marketing eggs in one facebook media so making up for the lack of facebook advertising with blogs or vines would boost SEO as well as help engage users further.

The Mingler team are interested in your thoughts on the matter. Do you think sponsored stories will be missed? Or are you grateful to see the back of them?

Let us know!

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Be a Tortoise, Not a Hare.

3/8/2013

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Social media is the easiest thing to do but it is also the easiest thing to do wrong. If you aim to be the hare, you'll soon find yourself at a halt - you're better off being a tortoise.

When you start off using social media, it is understandable that the huge peak in your audience makes you rejoice. Perhaps you had some great publicity at the start; contacted the right group, or invested in some page advertisement. Grabbing an initial audience is great.

However, you don't want to live between peaks and troughs. You may feel like you're ahead but actually, your overall audience won't be as great as if you aimed for a steady incline. It is far better to have a strategy to pursue, which will engage an active audience, who check in regularly.

Seeing spikes is something that should only occur when something very important has occurred, like a product launch or an event announcement. There will always be something going on - but be ruthless when deciding whether it is worth highlighting. Sometimes, standard promotion will do. As JD Rucker says - ' it must also be social gold'.

Social media strategies are very important and it's all about time and consistency - slow and steady wins the race.

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Optimal Posting Time - Will You Bow Down To It?

24/7/2013

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Social media can be such a mind blowing task as it is, without being restricted by timing. Well, research has been done and it can be seen, from the picture, that these are the best times to maximise impact and reach the most amount of customers. These times have been based on the research of when consumers are most likely to log on.

The question is, will you bow down and follow the lead?

(thanks to: www.placester.com)

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Search engine optimisation - the low down

8/7/2013

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Everybody knows what it is, everybody wants it but not everybody is exploiting it to its full potential. We've come up with our top tips to help you improve your business' SEO.
Top Tips:

Cover All Bases - It's all very good having a company and even a website about it but there is no point if no one knows about it! Advertising is key and social media is its most effective medium. Whether posting a status update or tweeting a link to your new blog , it's all about getting your name out there.
Keep Content Fresh - Keep fresh, original content flowing. You don't want to have gone to the trouble of setting up networking sites and then leave them to gather cyber dust. Update your audience, let them know what's going on.
Accessible to All - Make sure your site is easy and accessible for all users. This can influence your link building ability, popularity and thus, your ranking.
Blog for Attention - When you blog, you automatically attract more traffic, which in turn boosts rankings. But our TOP TIP for blogging is to make sure you word-tag. The words you word-tag will be the ones that draw up your blog when typed into a search engine.
Don't Flash It - Flash might look pretty but it does nothing for your SEO. Frames, Flash and AJAX all pose the same problem; they cannot be linked to a single page. So, whilst they take time and trouble to set up, they won't necessarily lead your customers to your site. We're sure you have more effective things to spend your time on.
Check Check Check! - Keep an eye on your own rankings through either searching yourself or using analytic websites. They change daily due to thousands of factors, so if you have a handle on it yourself, you will then be much better placed to improve your score.

We hope you find these tips helpful! We would love to hear from you of any other effective SEO tricks you've used, so please leave a comment below.

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Facebook is changing the way you can advertise, what do you think of it?

Be a Tortoise, Not a Hare.

Optimal Posting Time - Will You Bow Down To It?

Search engine optimisation - the low down

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