• Home
  • About Us
    • Bundles
    • Meet the Minglers
    • Portfolio
    • Newsletter sign up
  • Blog
  • Community and Volunteering
  • Contact Us
  • Random
Social Mingler
Social Mingler
info@socialmingler.co.uk

Facebook is changing the way you can advertise, what do you think of it? 

21/1/2014

0 Comments

 
Picture
A recent announcement by facebook http://ow.ly/sNJOb has shown that they are to ‘sunset sponsored stories adverts’. To make up for the social element of this advert, Facebook note that it has now fully added social elements to the other advert options such as comments like etc. Also the ‘opting in and out’ of social context will help to dictate to whom the advert gets shown to; So if user Pam hasn’t opted out, when she likes the brand the advert will be shown to user Abby. With these looming changes, all advertisers will be automatically opted into social context if users’ friends have already engaged with the brands Page.

Sponsored stories will no longer be delivered after April 9th. This means any brands that use this as a key tool to their social advertising will have to rethink their strategy. However, as we all know it unlikely anyone will leave all their marketing eggs in one facebook media so making up for the lack of facebook advertising with blogs or vines would boost SEO as well as help engage users further.

The Mingler team are interested in your thoughts on the matter. Do you think sponsored stories will be missed? Or are you grateful to see the back of them?

Let us know!

0 Comments

Confused about #hashtags? You won't be for long! 

2/11/2013

0 Comments

 
Picture
0 Comments

The Importance of Pictures 

12/9/2013

0 Comments

 
Picture
The way we take pictures and who we share them with is changing. 

Instead of taking photographs of important life events and sharing them with a few people we are now sharing them with everyone on our friends list. All social sites are being engaged with from Tumblr and Instagram to those old faithfuls, Facebook and Twitter. We now share photos with the companies we are with and the places we go. 

'If its not on Facebook then it didn't happen' has become our chosen mantra. 
And these days, images aren’t just something you look at — they’re the centre of most of our online engagements, as people share, comment and engage with image creators.

  • On Facebook, up to 250 million pictures are uploaded every day. 
  • A post that includes an album or picture receives 120 - 180% more engagement from fans and friends than a text based post. 

The key to business marketing with images is to keep it in the moment. The other thing is to post graphical quirky things alongside the more serious stuff. Ones that are funny always catch the eye of consumers, they are visual stimuli and so, will increase engagement.

Remember too, the public are interested in the 'behind the scenes' parts of the business. They want to get snippets of what they wouldn't normally see. Pictures which depict a process are always high on the engagement scale as well.

Our 5 Top Tips to Image Success


  1.  People love to have their thoughts and ideas recognised. One great way to do this is by posting a picture and asking people to caption it. 
  2. When you leverage a themed hashtag that appeals to a wider demographic, you align your Google+ activity with the broader community. There are lots of themed conversations that people regularly participate with on Google+. One examples is #motivationmonday, 
  3. Ask questions. People tend to need encouragement to engage so this should top of your list when you go to write any post. 
  4. Think about your customers. What would they want to see? What would they find inpiring and interesting? 
  5. Images don’t have to be professionally shot, but use images that are colorful, well-balanced and interesting.


0 Comments

Be a Tortoise, Not a Hare.

3/8/2013

0 Comments

 
Picture





















Social media is the easiest thing to do but it is also the easiest thing to do wrong. If you aim to be the hare, you'll soon find yourself at a halt - you're better off being a tortoise.

When you start off using social media, it is understandable that the huge peak in your audience makes you rejoice. Perhaps you had some great publicity at the start; contacted the right group, or invested in some page advertisement. Grabbing an initial audience is great.

However, you don't want to live between peaks and troughs. You may feel like you're ahead but actually, your overall audience won't be as great as if you aimed for a steady incline. It is far better to have a strategy to pursue, which will engage an active audience, who check in regularly.

Seeing spikes is something that should only occur when something very important has occurred, like a product launch or an event announcement. There will always be something going on - but be ruthless when deciding whether it is worth highlighting. Sometimes, standard promotion will do. As JD Rucker says - ' it must also be social gold'.


Social media strategies are very important and it's all about time and consistency - slow and steady wins the race.

0 Comments

    Author

    Mingler Directors

    Archives

    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013

    Categories

    All
    #
    Audience
    Christmas
    Facebook
    Google+
    Google+
    Google Plus
    Hashtags
    Images
    Imagesphere
    Key Words
    Marketing
    Photo
    Retweet
    Search Engine Optimisation
    Seasons Greetings
    Seo
    Site Map
    Social Media
    Social Media Stratergy
    Summer
    Tips
    Twitter

    RSS Feed


Powered by Create your own unique website with customizable templates.