A recent announcement by facebook http://ow.ly/sNJOb has shown that they are to ‘sunset sponsored stories adverts’. To make up for the social element of this advert, Facebook note that it has now fully added social elements to the other advert options such as comments like etc. Also the ‘opting in and out’ of social context will help to dictate to whom the advert gets shown to; So if user Pam hasn’t opted out, when she likes the brand the advert will be shown to user Abby. With these looming changes, all advertisers will be automatically opted into social context if users’ friends have already engaged with the brands Page.
Sponsored stories will no longer be delivered after April 9th. This means any brands that use this as a key tool to their social advertising will have to rethink their strategy. However, as we all know it unlikely anyone will leave all their marketing eggs in one facebook media so making up for the lack of facebook advertising with blogs or vines would boost SEO as well as help engage users further.
The Mingler team are interested in your thoughts on the matter. Do you think sponsored stories will be missed? Or are you grateful to see the back of them?
Let us know!
Sponsored stories will no longer be delivered after April 9th. This means any brands that use this as a key tool to their social advertising will have to rethink their strategy. However, as we all know it unlikely anyone will leave all their marketing eggs in one facebook media so making up for the lack of facebook advertising with blogs or vines would boost SEO as well as help engage users further.
The Mingler team are interested in your thoughts on the matter. Do you think sponsored stories will be missed? Or are you grateful to see the back of them?
Let us know!
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